Livvy Savage A2 Media

alt-J - Every Other Freckle The music video I have decided to analyse is Every Other Freckle by alt-J . For this particular song, two versions were made. They shared the same concepts, but one was centered around a girl and the other, a boy. Viewed separately, both videos are very conceptual, featuring the same clips of stampeding buffaloes but where one focuses on a woman, the other focuses on a man . In a review by Gabriel Diego Valdez , he says that the videos 'seem like a celebration of sex and the human body, no matter the gender.' However, 'when paired together...the message becomes wholly different.'  1. Thought beats - where you 'see' in the sound.  As soon as the vocals begin in this song, I think it's easy to identify the voice of Joe Newman, lead singer of alt-J, as he has a very unique voice and style. It's clear through this music video, alt-J's mode of address is to connect the audience with the story behind the word...

Arctic Monkeys - Snap Out Of It: The song I have chosen to analyse is  Snap Out of It  by the  Arctic Monkeys . Like the band of my chosen song, the Arctic Monkeys are primarily described as indie rock.  1. Thought beats - where you 'see' in the sound When the music begins after the woman has emerged from the water, there's a steady beat that is present for most of the verses and the chorus. This beat is matched in the music video firstly by the woman walking, as she walks in time to the beat. Most of her distinctive actions also take place on a beat, such as turning her head and sitting down on the sofa. When Alex Turner begins to sing, as someone who is familiar with the music of Arctic Monkeys, it is very easy to identify that this is one of their songs. The electric guitar and the drum supports their distinctive sound. However, for an audience who isn't so familiar, the clarification is shown through the inclusion of the Arctic Monkeys with ...

Alanis Morissette - You Oughta Know  Alanis Morisette's music is predominantly described as 'alternative rock.' The stereotypical characteristics of an alternative rock star and their songs are reflected in the music video for her song You Oughta Know . Although I am not familiar with Morissette's songs, I feel as though she has a very distinctive voice. When researching Morissette, I discovered that she is considered to be the fifth 'best' female alternative rock singer, which suggests that her voice would be recognisable to people that like this genre of music.  Throughout the music video, it's clear that Morissette is trying to address the audience, shown through close up shots and eye-contact with the camera. This would help the audience feel like they were being personally addressed and therefore feel more connected to the artist. Building on this, Alanis herself heavily features in this music video, taking on the role of the main/only c...

Andrew Goodwin (1992) - A media theorist who wrote a book called Dancing in the Distraction Factory . - In this he suggests there are: 6 key features of a music video. 5 ways to analyse a music video. Goodwin's 6 Features of Music videos: 1. Music videos demonstrate genre characteristics.  Certain features are expected out of a video depending on the genre of the music, for example a girl bands/artists are expected to have dancers and close ups of the singers, whilst an Indi band are expected to have performance shots of the band and cut to a fast beat. 2. There is a relationship between lyrics and visuals. The lyrics are represented with images.  Themes, mise-en-scene and events of the video match with lyrics of the song, to help to portray the message of the song. 3. There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.  The cuts and edits of the video are in sync with the rhythm and ...

1. What has happened to their videos over time? Through time, some elements of their music videos have stayed the same. All four members always feature in each video, they always appear as one take, block/bold colours are used as well as unison and symmetry.  It's these elements that would engage an audience and keep them watching even though there isn't a variety of different shots throughout. In their first music videos, it's evident they have small budgets as in Here It Goes Again it's just them and 8 treadmills and in A Million Ways they are just dancing and singing in a garden. However, as perhaps their budget grew and technology advanced, each music video stood to outdo the innovative concept of their last. For all of their music videos, one location was used - normally a warehouse. However, the audience wouldn't even realise this as the optical illusions that take place in such flawless succession keep their attention throughout. One thing that is interest...

Performance  - Performance based videos show only the band/artist performing the song.  - It is the cheapest and easiest type of video to make, providing you can find a suitable location.  - A large variety of shots need to be used in quick succession in order to keep the video interesting, as there is a risk it could look boring with only performance.  Narrative  - Narrative based music videos contains mostly footage that shows a storyline that runs throughout, or sometimes several storylines running parallel to each other. - Sometimes with actors and sometimes with the artist themselves, the story will either link to the lyrics of the song, or just the overall theme. - If a song has been featured in a movie, the music video will often show clips of film footage cut into the music video. - This style of music video is good for suggesting themes to the audience, however it is harder to film, and there is more to think about with location,...