Analysing Music Videos
Performance
- Performance based videos show only the band/artist performing the song.
- It is the cheapest and easiest type of video to make, providing you can find a suitable location.
- A large variety of shots need to be used in quick succession in order to keep the video interesting, as there is a risk it could look boring with only performance.
Narrative
- Narrative based music videos contains mostly footage that shows a storyline that runs throughout, or sometimes several storylines running parallel to each other.
- Sometimes with actors and sometimes with the artist themselves, the story will either link to the lyrics of the song, or just the overall theme.
- If a song has been featured in a movie, the music video will often show clips of film footage cut into the music video.
- This style of music video is good for suggesting themes to the audience, however it is harder to film, and there is more to think about with location, actors, mise-en-scene etc. and it would be more expensive to organise.
- There is also a danger of the video looking too cheesey and/or unoriginal if the narrative where to follow the lyrics too closely.
Conceptual
- Conceptual videos are based around a single concept or idea.
- This type of idea is fairly unusual and are a lot harder to film, mostly being done with editing and Special FX, and would therefore be not only harder to do, but also more expensive.
- These types of videos also aren't very popular as they are not very easy to relate to, so very few videos are purely conceptual.
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