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Target Audience : My Representation

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My Representation: Male For the representation of my stereotypical male indie rock fan I wanted to reflect what I'd previously discovered through my target audience research. I did this firstly by showcasing his carefree nature with the long and unkempt hair, although this may still be considered current and on-trend. From my target audience research I discovered that the stereotypical outfit for an 'indie' male is breton stripes and black skinny jeans, which I decided to show in my representation to best reflect their style. As well as this, I also wanted to include one garish piece of clothing that reflected the styles of indie rock artists that I first discovered in my genre research. For this, I chose a bucket hat that are most commonly worn at concerts and festivals. However, the fact that it's camouflage print shows that he is still aware of trends and is fashion conscious. My Representation: Female  Similar to my male representation, I decided to st...

Target Audience Research

Primary Research Target audience research from Livvy Savage Primary & Secondary Research  Resources: 1. https://onlifemag.wordpress.com/2011/02/16/seven-defining-characteristics-of-being-a-kiwi-aka-new-zealander/ 2. New Rules of Indie Dressing - http://www.fashionbeans.com/2015/the-new-rules-of-indie-dressing/ 3. How to Dress Indie: 13 Steps - https://www.wikihow.com/Dress-Indie 4. 3 Ways to be Indie - https://www.wikihow.com/Be-Indie