Target Audience Research
Primary Research
Primary & Secondary Research
Resources:
1. https://onlifemag.wordpress.com/2011/02/16/seven-defining-characteristics-of-being-a-kiwi-aka-new-zealander/
2. New Rules of Indie Dressing - http://www.fashionbeans.com/2015/the-new-rules-of-indie-dressing/
3. How to Dress Indie: 13 Steps - https://www.wikihow.com/Dress-Indie
4. 3 Ways to be Indie - https://www.wikihow.com/Be-Indie
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