Target Audience : My Representation


My Representation: Male
For the representation of my stereotypical male indie rock fan I wanted to reflect what I'd previously discovered through my target audience research. I did this firstly by showcasing his carefree nature with the long and unkempt hair, although this may still be considered current and on-trend. From my target audience research I discovered that the stereotypical outfit for an 'indie' male is breton stripes and black skinny jeans, which I decided to show in my representation to best reflect their style. As well as this, I also wanted to include one garish piece of clothing that reflected the styles of indie rock artists that I first discovered in my genre research. For this, I chose a bucket hat that are most commonly worn at concerts and festivals. However, the fact that it's camouflage print shows that he is still aware of trends and is fashion conscious.

My Representation: Female 

Similar to my male representation, I decided to style her with a messy but stylish up-do in order to convey that her main priority isn't her appearance. However, I wanted to make it clear that an indie rock fan is still likely to know about fashion trends and are more than likely to experiment with them. I have shown this through the baker boy hat as my target audience research suggested to 'bring back pieces from a different era'. As well as doing that, it still follows the current 2017 baker boy hat trend which shows she's fashion conscious. It also suggested an indie rock female fan would layer many items together, which I have done with a denim jacket over a black boob tube. As well as for layering, I wanted to include the simple black top to represent an indie rock music fans likeliness to be eco-friendly. Here, she may have purchased it from a charity shop or made it herself. Again, I wanted to include one item of garish clothing to show her willingness to be creative with not just fashion, but with every element of her character. Building on this, to reflect my target audience research which stated that indie rock fans are most likely to get a job in the creative industry, I accessorized her with a guitar to show that her creative outlet could be creating music.

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